A big key to growing your blog is to keep up with regular self-promotion by way of posting on social media. But what do you do when you have very little content to share? It feels monotonous (and kind of icky) to keep posting about your same handful of topics day to day. And let’s be real… you aren’t going to gain an audience that way.
I’ve run into this snag many times over when starting new blogs – you end up trying to find creative ways to bring up the same posts and it becomes increasingly difficult. This is especially true if you schedule out your social media every week like I do.
Never fear, for I have the perfect trick that’s going to revolutionize how you use social media… and I’m even going to walk you through step-by-step and share all of the tools I use to make it happen.
Every Sunday (sometimes Saturday night with a glass of wine), I sit down at my desk with one goal in mind: Schedule all of my social media for the week. That’s posts for Facebook, Twitter, Instagram, and Pinterest. I know that sounds terrible and you’d probably rather be doing something much more fun with your Sunday. You can certainly choose whatever day you’d like to do it, but I call this #SocialSunday
I spend an average 3 hours working on scheduling my social media. You may find that it takes you a little longer at first, but with practice you’ll soon knock down the amount of time you have to spend on it. Best part? You get it all done and you don’t have to worry about whether or not you’ve promoted yourself or were active on social media all. week. long.
Yes, your social media queue can look just like mine (but probably better)…
The Tool I Use
Before I show you how I schedule my social media for the week, I want to (briefly) go over the tool I’m using. Of course, you don’t have to use the same one – there are many out there on the market that range from free, to incredibly expensive (at least for my not-so-deep pockets).
I fell in love with CoSchedule a couple of years ago when they were still pretty new and although I’ve tried many other social media scheduling applications, I keep coming back to this one. It’s what you see in that picture above and it’s my biggest secret to staying active on social media.
No, I’m not trying to sell you on it necessarily. But choosing a tool that works for you is the first step. I chose CoSchedule because it allows me to schedule posts for:
- Facebook Groups – I am one of the admins of Grow Your Blog and I host 2 promo threads in there daily.
- Facebook Pages – I have more than one blog, and I can schedule posts for either of my connected pages.
- Facebook Profile – Sometimes I like to schedule posts to share with my own friends.
- Twitter – Having more than one blog and therefor several Twitter accounts, I need to be able to schedule posts for them all.
- Pinterest – I don’t use this feature often with CoSchedule (I’ll explain why later), but I can do it and it works great.
- Google+ – I use this sparingly, but it’s because I don’t feel like that’s where my target audience is.
You want to choose a scheduler that you’re comfortable with and will provide you with the ability to schedule for a wide range of platforms. Having most of what I use in one place just makes life so much easier. (Best part, CoSchedule has a Chrome extension so I can grab content from any page, plus it can connect to my WordPress website).
“That’s great Kimi. You use tools. Now how the heck do you come up with so much to post about!?”
Oh my sweet summer child… I can’t wait to show you how easy this is. You’re going to flop your head down on your desk and wonder why you didn’t think of it before. Here are the steps I take (yes, every #SocialSunday) to curate a social media schedule that’s full!
What posts have you written about recently? Let’s say… the last 1-2 weeks. Your immediate focus should be scheduling social media for those newest posts first. If you don’t have much in the way of content, that’s okay. Yes, it’s really okay if you have less than 10 posts.
Guess what? This is only the 9th post on The Blog Dept! How’s that for reference?
Twitter: Let’s use our most recent 7 blog posts. For every day of the week, I want you to write 1 Tweet that corresponds to each post. You can do this any way you’d like. I hear some people even use spreadsheets, but I just go ahead and write them up using CoSchedule because I can always drag them around and re-organize my posts if I need to.
Pro Tip: Do you have a corresponding picture that you can use? You can increase your engagement on Twitter by including an image!
Facebook: Repeat the step above. You should be posting to your Facebook Page every day (2-3 times is usually best). Write out a post for the most recent 7 posts you have. Be sure to link directly to your post and that it has an image available to be shown.
Now that we’ve scheduled posts about our most recent content, you can easily add to your schedule by doing the same for your most popular posts. You can check Google Analytics (which you should be using!) to find out which of your posts are the most popular. I like to look at Behavior > Overview and see the top 10 most viewed pages and use this as a guide. Look through it to find the top 7 posts viewed the most.
Pro Tip: You can choose to view this list based on whatever set of dates you’d like. I personally look at the details of the last 3-4 months.
Twitter: Repeat step 1! Schedule one post per day that corresponds to each of your 7 most viewed posts.
Facebook: Repeat step 1! Schedule one post per day that corresponds to each of your 7 most viewed posts.
Can you believe that you already have 28 posts scheduled for the week!? Look at you go! This next step is optional and works best for bloggers who have a business as well (although it works just as great for affiliates too).
Twitter: Schedule 1 business related Tweet each day. It can link to your shop or service listing, or directly to a product you’re selling.
Facebook: It’s tempting to flood your Facebook with posts about your services and products, but don’t do it. Things work a bit differently on Twitter where the average lifespan of a Tweet is 15-25 minutes. Facebook has a slower timeline, and it looks spammy to talk about your business every day. Consider instead scheduling 1-3 posts per week.
This is my favorite step because… well, it’s a little bit genius (if I do say so myself). We’ve been talking about Facebook and Twitter… but this is where Pinterest gets involved. I do a lot of re-pinning and I put it all into a big, secret board for me to go through later. As I’m checking links for quality, I also use CoSchedule’s Chrome extension to pull content for my social media.
That’s right – I post content from other bloggers in my niche and you should be doing it too.
It’s tempting to promote yourself all day long, but you should really be using social media to be, well… social. This includes sharing content from like-minded individuals and setting yourself up to be a useful account to follow. That’s why I make sure that every day, I promote someone other than myself.
Twitter: Schedule at least 1 Tweet per day that is related to your niche. If you are a food blogger, share the content from a fellow food blogger (might I suggest @abutterfulmind?), or if you’re into lifestyle blogging, share from other lifestyle blogs (like @whoiskimi).
Facebook: Schedule 2-3 posts per week that share the content of others.
Pro Tip: Be sure to tag the original creator to let them know that you shared their content. They will be much more likely to return the favor!
Other Social Media Content Ideas
At this point, you should have at least 45 posts scheduled for Twitter and Facebook combined – just for one week! Even if you only have 7 posts and you aren’t a business owner, you can pull this off with a little tweaking to my formula. Here’s some other ideas for content and ways to add in more posts:
- Cross Promote your social media by reminding Facebook followers that they can follow you on Twitter and vice versa.
- Share tips related to your niche. I like to go as far as to create “tip boxes” – graphics that contain the tip info as well in order to increase engagement, like this one on my Twitter account.
- Double up on your post sharing – especially on Twitter. You can add in a Tweet per day to promote your 7 most recent blog posts.
- Share your favorite on-niche items, complete with affiliate link. This is a great way to curate content and earn some extra cash.
- If you have a Portfolio, sharing links to individual pieces of your work is a great way to add social media content and attract customers.
You’ve totally got this. That wasn’t nearly so scary as you thought it would be, right? You can easily schedule 50+ social media posts per week, set it and forget it!
Answer True These Questions Two:
1. Do you schedule out your social media?
2. What’s your favorite social media platform to use?